MEEN 489/503   Practices of Modern Engineering

Fall 2011 Updated December 5, 2011


REQUIRED OR ELECTIVE:  Technical Elective course


COURSE DESCRIPTION: Skills to succeed in a global engineering world: communication and business practices across cultures, managing your career and engineering your management practices, the practice of innovation, keeping your job: how to do more with less and how to do things right the first time. Students interest driven content. . Three credits (3).


The course is NOT traditional in its format or delivery (lecturer delivers material and students listen). The course uses active teaching/learning techniques and feedback with active participation and involvement from the students. The course intends to inform the students of those skills NOT taught in a traditional engineering curriculum and that are vital for success in the engineering world. Please see resources and syllabus.


PREREQUISITES:    Sophomore status or higher,


LECTURER:              Luis San Andrés, Mast-Childs Tribology Professor, Mechanical Engineering

                                    Room 118 Engineering Physics Building (ENPH), Office Wing

                                    (979) 862 4744,

CLASS time: Tuesday & Thursday, 12:45 -2:00 pm, CE 223                                                        Class SYLLABUS

Office hours: T, R: 11:00 am-12:00 pm, or by appointment (phone call or e-mail in advance).


 For a prior version of this course click here



Two 75 minute sessions: lectures, group discussions and debates, lecturer presentations and (invited) industry guest presentations. Note that this course DOES not follow a traditional lecture format. Course content may change according to students’ current interests and trends in the engineering practice.




40%  Group Assignments (five to six – every other week)

A GROUP has three (minimum) to five (maximum) members. Groups will complete assignments related to topics presented and discussed in class and based on ASME articles, Engineering Vision 2020 and trade magazines and news papers. Typical assignments include critical and review essays on various aspects of engineering.  Follow up class discussion.


40%  Group Presentations (2 or more)

(1)                 Browse or
    select a topic of your interest, and prepare a technical presentation for exposition in the classroom; in particular a field of engineering or application you may have a strong interest.

Resource: Guidelines for technical presentations


20%  Peer assessment  of working in groups

Are you a team player? Group members will assess each member of the team and themselves on various performance characteristics including on time participation, contribution to group goals, attendance and participation in lectures, etc. The ratings will be combined to give a grade to each student in the group.


Attendance to lectures is +/- MANDATORY. Do come to class at least 75 % of the time (20 out of 28 lectures). Your team members will keep a record of your attendance. They will help you and you will help the group. Your presence and participation are important; I do realize you may have more important things to do; however do help us in making this class worthy of your attendance and appreciation.





No 1


Engineering – What You Don’t Necessarily Learn in School

ASME magazine (2008)=ASME paper GT2003-38761

Group essay due 09/08/11 in class discussion


Assignment 1. group essays



The Unwritten Laws  of Engineering (ASME magazine 2010)

Re-Engineering Engineering  (ASEE Prism Feb 2009)

Adding Value to Teaching    (ASEE Prism Dec 2010)

No 2


The Education in the USA and its future

How to invent a future that will keep us ahead?

Group essay due 09/29/11 in class discussion



Assignment 2. group essays



How to Bring Our Schools Out of the 20th Century (Time magazine 2006)

THE UNDEREDUCATED AMERICAN (G Washington University Center on Education and the Workforce)

Other articles to read (The Economist, Sept 19 2011)

Reforming Education: The great schools revolution

Electronic Education: Flipping the Classroom

Blog Angst for the educated: A university degree no longer offers financial security


Seeking Creativity: Asian Educators look to US programs

(Voice of America)


No 3




Myths about Engineering Management  ASME magazine (2009)

Are engineers good managers?

Should I pursue a MBA or a M.S. in Eng?


Read more in resources


Group essay due 10/13/11 in class discussion



Assignment 3. group essays



10 Pitfalls keeping you from advancing in management. S. Cerri

The tussle for talent (The Economist 2011 January)

How corporations groom their future managers


Lyn’s Eng & Bus Laws learned from bad experiences. Lyn Greenhill


GE Edison Engineering Program (EEDP)

No 4


Transforming Engineering Education at A&M

your assessment of a Strategic Plan


Group essay due 11/1/11 in class discussion


Assignment 4. group essays



The TAMU COE Strategic Plan

TAMU Vision 2020

NAE: Engineering Challenges for the 21st Century

NAE: Rising Above the Gathering Storm


No 5


A Primer on Intellectual Property (assignment statement)


Learn about Intellectual Property

Learn about IP and complete quiz. Send report card to lecturer


Group essay due 11/15/11 in class discussion


Assignment 5

Group essays

Resources from ME magazine

Developed to be Unique, Trade Secrets 101, Timing Issues

No 6


The Road to China

The essentials of doing business with China. Learn about guanxi, IP in China, the facts about outsourcing, Is the China Model better?

Group essay due 12/01/11 in class discussion


Assignment 6

Group essays

Readme from ME magazine

The Economist Debates Is China Model Better? and  


NPR Brand China (Nov 2011)

The Economist China Special Report (Dec 2010)




Resources on writing


ASME: how to cite references, LSA: Writing a technical memorandum & the qualities of a good technical report



Resources on public speaking


The Silent Crowd: Tips to overcome the fear of speaking in public. Author: Sam Harris



Other info

Preparing Future Engineers Around the World

Feature Article (cover story), ASEE PRISM Magazine, March 2011

Explore ideas on engineering education around the world.






LECTURES (content updated weekly)

Date 2011



(click link for presentation)






Course description

About this course, contents and grading, what to expect.


Engineering Student resume


Tips for writing a resume: worker with no experience


1 - Due September 8 (read essays on L4)

See description and resources above



The modern engineer

Who is an engineer: perceptions and reality, the engineer for 2020


Tips on interviewing: get the first job

Student Comments to first lecture



Engineering Criteria 2000

Importance of accreditation.  ABET Criteria 2000. The TAMU ME curriculum

Stats on ME graduates: searching for jobs (01/10)

Student comments to 2nd lecture



Engineering – What you don’t learn in school

The tracts of a modern engineer. The 4 E’s. Differences b/w academia and industry

Assignment 1. group essays

Student comments to 3rd lecture



Prepare yourself: The real world is coming

Sulzer: Ash Maruyama advises young engineers.

Summary of Informal Surveys  (MS®Excel file)

Take time to know your classmates: Who are they? Their  dreams and needs. You after 5 & 15 years




Your comments on What you don’t learn in engineering

What E’s are important? Have fun vs Find a Job

Team Alpha on LASER WEAPONS Is STAR WARS already here? Awesome first group presentation





Writing and working in groups

Importance of working in groups and writing.

How to make your writing interesting.


Team HoofHearted on Sewage Engineering A certain need and an opportunity that can only grow

How to write a technical memorandum

The qualities of a good technical report




SWRI Young Engineers

Melissa Wilcox (06) & Chris Kulhanek (08) tell about their work in a large engineering consulting firm

Lyn’s Laws of Business and Engineering Practice

An instant classic

A contribution from Lyn Greenhill – a practicum from good and bad experiences



More on Writing….

README: Nixing Engineerese

Communication with Non-Engineers. The etiquette for e-mails

Team RamRod zooms on UAVs Drones Awesome Dudes’ flick

README Today’s news (9/28/11): The latest for Drones: an I-phone App



Engineer meets the real world

Shell’s Shanna Simmons. The joy of serving others. What is really important to make one a happy self.


Hiring the Newly Minted : what to look in young engineer hires, besides their GPA


Heads up, Hears Perked : from an Engineering Survival Guide


Watch Frontline’s  DIGITAL NATION


How being wired changes the way we learn? Are multitaskers more efficient?




The faces of engineering. 

Ethics in  engineering

ASME Code of Ethics (

Texas PE: Ethics of Engineering Examination

Team Prestige World Wide drills deep into FRACKING A major industry that will change Texas energy landscape

ASME obligations for authors


Aggie Code of Honor on plagiarism.




Experiences in grad school

UT grad students 

Assignment 2 (The future of US education). group essays  Edited




University rankings

TAMU ME ranks 16 in the nation. What is our world ranking? What makes a great university


The future of driving: Team Dynamics on Autonomous Vehicles

& The art in robotics

Team Globogym barks at BigDog

Link to World University Rankings



US engineers by numbers

US Statistics: UG, MS and PhD: the obvious differences.

Where do Eng PhDs work? The need for advanced education.

Ethics in the workplace
Doing the right thing when nobody is watching

Take a quiz on Ethics for Texas A&M System employees



Questions on Questions

Lots of comments from past lectures.

Team Lobster Golf over the clouds with the 787 Dreamliner 




Cultures & dimensions

Cultures: values and practices. Dimensions of national cultures. Why is this “stuff” important?


About graduate school: the fine print. How to get the work done: the meaning of research



Power Distance:  a cultural dimension

Power Distance Index: a measure of inequality (more and less). See the PDI: world map

TA Shin shows the Korean Wave & Kimchi




Catching up with presentations

The Alphas flies us on JET PACKS.  Are personal air vehicles a reality (soon)?

The Hoofhearted bets on Virtual Reality. What is real? What real is?




SWRI: David Ransom’s rules

A man of all seasons talks about having a plan



Mid-term class evaluation



Why are we so individualistic?

Individualistic vs Collectivist societies: What are our advantages?

The RamRod stealths to The F-35 Fly to infinity and beyond

Assignment 5: on Intellectual Property



M. Chinta from FMCT


Dr. Chinta tells about his career path – a man on many places and a long way from home

Assignment 4. Transforming Eng Education at A&M: group essays





Are we turning soft (feminine?)

Masculine and Feminine cultures: The journey of American women (40 y)

Prestige World Wide explains Water Desalination.  Thirsty for know how?

Mid-term class evaluation Rankings. Best and worst parts of the course. Suggestions for improvement



Karl Wygnant

Samsung Techwin: from engineering to management to engineering, from engineering to school and back – full circle.

When in Rome do as Romans do!




Cultural Uncertainty

The fear of what is different. How to make it an advantage.

Team Dynamics swirls into Wind Turbines. The ads and disadv. Of WT. Will they be profitable?





Cultures Long Term Orientation

A little on China’s economy and its culture: Confucian values. Guanxi.

Travis Frazier MY TIME IN CHINA

Assignment 5. About Intellectual Property: group essays

Assignment 6. The Road to China Will China catch up with technology, a worry for today &  the future.



Thanksgiving Break

Turkey time!











Impedance Matching

A chance to do some technical stuff! How to maximize power transmission – Selecting a driver to match a load

Team GloboGym projects HOLOGRAMS

Rate your team members – An exercise on judging others



About Innovation

The technology path, sustained and disruptive innovations, the need for innovation & how to teach it.  

Articles on Innovation: art or science? Better sustained or disruptive?

Team Lobster Golf vertical lifts off on the V-22 Osprey

Technology: Microturbomachinery Applications

LSA research

Oil-free engines will enable high efficiency power units to 400 kW




Open Source. The ideal engineering professor. What was this course about?

Information is knowledge. How easy is to get it today? Who will keep information in the future? 

Assignment 6. The Road to China.

Group essays

Course Assessment of Outcomes and student comments














Special Thanks to

9/11 Mr. Ash Maruyama (05 & 07), ME at Sulzer-Turbo (Houston), for delivering super useful tips on recruitment and advice on the future. First impressions matter and How to get your foot in the door?

9/22 Ms. Melissa Wilcox (06) & Chris Kulhanek (08 & 10),  Engineers at Southwest Research Institute for delivering an excellent presentation on the many tasks and projects while at an engineering consulting firm. Always challenged, never bored!

9/29 Ms. Shanna Simmons (10),  Engineer at Shell Tech Development. Just two months in the job and figured out what is really important on the long road ahead. Thanks for an inspiring lecture

10/07 Ms. Arian Vistamehr (07, 09), Mr. Chad Baker (06) and Mr. Randy Williams (06).  Aggies pursuing advanced degrees at TU. Thanks for their encouragement to pursue advanced studies and how to endure the long race towards advancing the state of the art. Gig’em

10/27 Mr. David Ransom (97), Southwest Research Institute, for his candid advice on having always a plan to enable a successful engineering career.

11/03 Dr. Murali Chinta (99), FMCT, offering excellent advice on the many opportunities in rotating machinery

11/10 Dr. Karl Wygnant (01-UVA), Samsung Techwin. Learning all the time: managing people and projects; how to work in a multi-cuultural global engineering world.



MAJOR REFERENCES (resources used)


National Academy of Engineering


pdf textbooks

$24.50 x 2

The Engineer of 2020: Visions of Engineering in the New Century.

Educating the Engineer of 2020: Adapting Engineering Education to the New Century

Geert Hofstede, Gert Jan Hofstede, and Michael Minkov

$19.77 ( paperback

Cultures and Organizations: Software of the Mind, 3rd edition

Richard Nisbett

$10.20 ( paperback

The Geography of Thought: How Asians and Westerners Think Differently...and Why



Purchasing the references above is not mandatory. However, you are encouraged to acquire these excellent books to enhance your knowledge. Book descriptions given at end of Syllabus


More resources:



Vision 2020

The twelve imperatives

A Culture of Excellence

TAMU Career Center

WRITING resumes, interviewing tips, decision time!

Example of Resume (Engineering Student)


Tips for writing a resume: worker with no experience


Mays Business School

Center for New Ventures and Entrepreneurship


Relevant to entrepreneurs or with an interest in learning about business

Student Resources







Engineering Greatest Achievements in the 20th Century

How engineering reshaped the world we live in

National Academy of Engineering

A Vision

Engineering Challenges for the 21st Century

The road ahead - a century of transformation


An agenda for American S&T

Rising Above the Gathering Storm

(free download from )

Energizing and Employing America for a brighter Economic Future







The Silent Crowd: Tips to overcome the fear of speaking in public.







ASME Magazine

Timeless advice

ASME The Unwritten Laws of Engineering


Oct-Dec 2010



A Foot in the Door

How to interview and to succeed in your first job;


2008 web exclusive



Nixing Engineerese

Communication with Non-Engineers. The etiquette for e-mails

August 2009


Management Engineering

Hiring the Newly Minted : what to look in young engineer hires, besides their GPA

Heads up, Hears Perked : from an Engineering Survival Guide

March 2011







ASME How to Cite references

Authors ethical obligations







ASME Code of Ethics (




Texas  Board of Professional Engineers



Ethics of Engineering Examination






Luis San Andres


The Technical Memorandum

format for engineering written communication


The qualities of a good technical report

What makes a good technical report


Format adapted by M. McDermott and L. San Andres at TAMU

The Economist

Finding the right MBA


What to look for in a MBA? Is a MBA degree for everyone?


The future of energy

The power and the glory

(A survey of The future of Energy)  (2008 June)

The next technology boom may be an alternative energy. Which one will be?



The tussle for talent (2011 January)

How companies groom their managers.





National Geographic


Alternative energy

A short video on what is out there today





F. Krupp & M. Horn

New sources of Energy

Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming

A primer on what is coming in alternative energies. Read it! Be ahead of the times.





Bloomberg Business Week

Clean Energy

25 Companies to Watch in Energy Tech

The Best Clean-Energy Startups

2009 presentation Bloomberg.

The 25 products that are already making a difference.






History of engineering


S.Y. Auyang

Engineering & the future

Engineering, an Endless Frontier

2004 ISBN 0-674-01978-4



Clean Energy










At the end of this course, students will demonstrate the following knowledge and skills:

-         Practicing communication skills, oral and written, with discussions on issues of scholarly research, appropriate use of references, plagiarism, responsible use of open source information, etc.

-         Ethics in the workplace, do’s and don’ts and discussion on cultural & societal (gender and ethnical based) contexts.

-         Making teams that deliver, teams that produce on time and not just delegate;

-         ABET soft skills to ensure success in the modern engineering world. Engineering Vision of 2020 as a must for survival in a competitive knowledge base world.

-         Engineering & management: managing your career and engineering your management practices. Why engineers usually do not make good managers? What is needed to be a good manager?

-         Engineering your future: time management now (as a student) and later (as an engineer). Strategies for success in school and in professional life: consistent delivery.

-         How to keep your job in the future: what are the skills needed for success. How to do more with less, how to do things right the first time.

-         Safety as an uncompromising stand in the engineering practice.

-         Intellectual property: generation, control, and protection. Who owns your ideas?

-         Diversity (gender and ethnicity) and multiculturalism in the engineering workforce;

-         Learning and practicing innovation;

-         Bridging between eastern and western business practices. About guanxi and losing/saving face and how they apply into western organizational cultures.

-         How to conduct engineering practice and business in China. Why knowledge based engineering and society offers more advantages than other manufacturing hubs.

-         The future of engineering & research with Open Sources and Science for & from the Commons.




ABET Program Outcome


ABET Program Outcome


a. ability to apply knowledge of mathematics, science and engineering


f. understanding of professional and ethical responsibility


b. ability to design and construct experiments, and analyze and interpret data


g. ability to communicate effectively (written form mainly)



A   c. ability to design a system, component, or process to meet desired needs within realistic constraints


T    h. education to understand the impact of engineering solutions in a global, economic, environmental, and societal context


d. ability to function on multi-disciplinary teams


i. recognition of the need for, and an ability to engage in life-long learning


e. ability to identify, formulate and solve engineering problems


j. a knowledge of contemporary issues





k. ability to use the techniques, skills and modern engineering tools necessary for engineering practice



Other resources


Engineering Works

Texas A&M University, Dwight Look College of Engineering

Council on Competitiveness

CEOs, University presidents and labor leaders working to ensure U.S. prosperity

ABET publications

ABET, Inc.            Accreditation Board of Engineering and Technology

ASME Publications

ASME    American Society of Mechanical Engineers

ASEE Publications

ASEE                      American Society of Engineering Educators

Ethics in the Workplace

Texas A&M University, Human Resources

Intellectual property

University of Maryland University College

Open source

Open Access links

Tribology Group 

Texas A&M University, Tribology Group Laboratory

Plagiarism & misconduct        

Texas A&M University, student rules

Time management skills

Strategies for Success in College

Newspapers and magazines

Various: The Economist, The New York Times, Times, etc.



Prepared by Luis San Andrés                                                             date: August 26, 2011




MEEN 489 Practices of Modern Engineering                   Policies


About plagiarism: As commonly defined, plagiarism consists of passing off as one’s own ideas, words, writings, etc., which belong to another. In accordance with this definition, you are committing plagiarism if you copy the work of another person and turn it in as your own, even if you should have the permission of that person. Plagiarism is one of the worst academic sins, for the plagiarist destroys the trust among colleagues without which knowledge and learning cannot be safely communicated. If you have any questions regarding plagiarism, please consult the latest issue of the Texas A&M University Student Rules, under the section “Scholastic Dishonesty.”


The textbook, homework assignments, problem sets, lecture notes, exams and handouts (appendices) used in this course are copyrighted. Because these materials are copyrighted, you do not have the right to distribute them freely, unless the author expressly grants permission. Note that (any) material downloaded from the www may be copyrighted. In all cases acknowledge the source of your information. Furthermore, passing as your own computer assignments/projects prepared by former students is NOT acceptable and will automatically bring you into disciplinary action by TAMU.


Americans with Disabilities Act (ADA) Policy Statement

The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights protection for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the Department of Student Life, Services for Students with Disabilities, in Room B118 of the Koldus Building or call 845-1637.


Texas A&M University complies with the Americans with Disability Act.  For this course, that means specifically that I will cheerfully work with identified students to provide appropriate alternative settings for tests and quizzes.


Academic Integrity Statement

Aggie Honor Code:  "An Aggie does not lie, cheat, or steal, or tolerate those who do."

Upon accepting admission to Texas A&M University, a student immediately assumes a commitment to uphold the Honor Code, to accept responsibility for learning and to follow the philosophy and rules of the Honor System. Students will be required to state their commitment on examinations, research papers, and other academic work.  Ignorance of the rules does not exclude any member of the Texas A&M University community from the requirements or the processes of the Honor System. For additional information please visit:  

On all course work, assignments, and examinations at Texas A&M University, the following Honor Pledge shall be preprinted and signed by the student:

"On my honor, as an Aggie, I have neither given nor received unauthorized aid on this academic work."



About office hours: The purpose of office hours is to encourage individual interaction between the students and the instructor. The instructor is available to discuss not only questions related to the course, but other issues where he can help as a professional engineer, educator and researcher. Please take advantage of office hours. To utilize this time efficiently, students should prepare by organizing questions in advance.


I am willing to help you at times other than office hours without an appointment. However, just like you, I have responsibilities other than MEEN 489 (teach other classes, direct graduate student research, write proposals and technical papers, organize laboratories, voluntary work for ASME, etc.) I must budget certain times to meet those responsibilities. My weekly work schedule is posted outside my office. Please do not be offended if I am in the office but cannot meet with you.


The use of e-mails for communication with your instructor is acceptable. I usually receive three types of e-mail messages:

a)      a request to schedule a meeting at other times than office hours,

b)      questions related to the impending take-home quiz due (say) next day,

c)      questions related to the study material for an exam.  


I reply promptly to all messages (usually within the next working hour if I am in town).


If you cannot find me in my Campus Office, please call me at 862 4744. I spend 60+ hours/week at the Turbomachinery Laboratory (corner of FM2818 and George Bush Dr). At the Turbo Lab I conduct research and manage an excellent team of engineers performing experimental and computational work serving the needs of industrial sponsors.


MAKE UP CLASSES : when will the instructor be absent?

I have scheduled my attendance to several technical Conferences this semester. I will announce the exact date of my absences at least two weeks in advance. Make up recitations for lost classes will be scheduled within a week and conducted at night time (scheduled from 6 p.m. to 8 p.m.).




Course originally developed in Fall 2009 while Dr. San Andrés was on Faculty Development Leave at National University of Singapore (NUS). NUS College of Engineering, world ranked #30, requested Dr. San Andrés develop a course to improve retention of engineering students and to give opportunities for debate and discussion on opportunities in the engineering field. Course format and content prepared by Dr. San Andrés recommended for implementation in all engineering disciplines.


The course is NOT traditional in its format or delivery (lecturer delivers material and students listen). The course uses active teaching/learning techniques and feedback with active participation and involvement from the students. The course intends to inform the students of those skills NOT taught in a traditional engineering curriculum and that are vital for success in the engineering world. Please see resources and syllabus. is broadcast nationwide every Wednesday early morning in a multitude of radio stations, National Public Radio in particular. The program aims to reveal the importance of engineering in shaping our modern world and also to attract or interested young minds into engineering and science. 


ABET, Inc. Accreditation Board of Engineering and Technology: a non profit US organization certifying the quality of engineering education in the United States. 


About the reference books

Copied from  - You can buy the pdf version of the books or read sections on line


The Engineer of 2020: Visions of Engineering in the New Century


To enhance the nation's economic productivity and improve the quality of life worldwide, engineering education in the United States must anticipate and adapt to the dramatic changes of engineering practice. The Engineer of 2020 urges the engineering profession to recognize what engineers can build for the future through a wide range of leadership roles in industry, government, and academia--not just through technical jobs. Engineering schools should attract the best and brightest students and be open to new teaching and training approaches. With the appropriate education and training, the engineer of the future will be called upon to become a leader not only in business but also in nonprofit and government sectors.

The book finds that the next several decades will offer more opportunities for engineers, with exciting possibilities expected from nanotechnology, information technology, and bioengineering. Other engineering applications, such as transgenic food, technologies that affect personal privacy, and nuclear technologies, raise complex social and ethical challenges. Future engineers must be prepared to help the public consider and resolve these dilemmas along with challenges that will arise from new global competition, requiring thoughtful and concerted action if engineering in the United States is to retain its vibrancy and strength.


Educating the Engineer of 2020: Adapting Engineering Education to the New Century


Educating the Engineer of 2020 is grounded by the observations, questions, and conclusions presented in the best-selling book The Engineer of 2020: Visions of Engineering in the New Century. This new book offers recommendations on how to enrich and broaden engineering education so graduates are better prepared to work in a constantly changing global economy. It notes the importance of improving recruitment and retention of students and making the learning experience more meaningful to them. It also discusses the value of considering changes in engineering education in the broader context of enhancing the status of the engineering profession and improving the public understanding of engineering. Although certain basics of engineering will not change in the future, the explosion of knowledge, the global economy, and the way engineers work will reflect an ongoing evolution. If the United States is to maintain its economic leadership and be able to sustain its share of high-technology jobs, it must prepare for this wave of change.


Cultures and Organizations: Software of the Mind, 3rd edition

$19.77 From  

Geert Hofstede, Gert Jan Hofstede, and Michael Minkov

The revolutionary study of how the place where we grew up shapes the way we think, feel, and act-- with new dimensions and perspectivas. Based on research conducted in more than seventy countries over a forty-year span, Cultures and Organizations examines what drives people apart—when cooperation is so clearly in everyone’s interest. With major new contributions from Michael Minkov’s analysis of data from the World Values Survey, as well as an account of the evolution of cultures by Gert Jan Hofstede, this revised and expanded edition:

*           Reveals the “moral circles” from which national societies are built and the unexamined rules by which people think, feel, and act

*           Explores how national cultures differ in the areas of inequality, assertiveness versus modesty, and tolerance for ambiguity

*           Explains how organizational cultures differ from national cultures—and how they can be managed

*           Analyzes stereotyping, differences in language, cultural roots of the 2008 economic crisis, and other intercultural dynamics


The Geography of Thought: How Asians and Westerners Think Differently...and Why

$10.20 From   From Scientific American

Nisbett, a psychologist and Distinguished University Professor at the University of Michigan at Ann Arbor, used to believe that "all human groups perceive and reason in the same way." A series of events and studies led him gradually to quite another view, that Asians and Westerners "have maintained very different systems of thought for thousands of years." Different how? "The collective or interdependent nature of Asian society is consistent with Asians' broad, contextual view of the world and their belief that events are highly complex and determined by many factors. The individualistic or independent nature of Western society seems consistent with the Western focus on particular objects in isolation from their context and with Westerners' belief that they can know the rules governing objects and therefore can control the objects' behavior." Nisbett explores areas that manifest these different approaches--among them medicine, law, science, human rights and international relations. Are the societal differences so great that they will lead to conflict? Nisbett thinks not. "I believe the twain shall meet by virtue of each moving in the direction of the other."